A Deep Linking Strategy That Works
As I have stated in a previous article, Directory Links - A Waste of Time, most link directories don't work.
Today's search engines crave content. The links from this content are given a higher value than your run of the mill link from a directory. Some people may disagree with what I am about to say, but the following deep link strategy works!
What is Deep Linking?
Deep linking is a link to a page other than your home page. In many cases, this is where the majority of your revenue is generated. If you are an affiliate marketer, deep linking will generally not apply to you. But you can still apply this strategy.
Here's how this deep linking strategy works.
First the Setup
- You need to have keyword rich articles.
- Each article needs to focus on a particular keyword string you have given your website or affiliate site.
- Keep these articles around 500 words, so readers do not lose interest.
-Place no more than 3 links (The anchor text needs to be your keyword string.) within this article toward the targeted page. This is a great opportunity for you to use deep linking. - A place to post these articles.
- There are many article directory sites that you can post your articles on.
*Please note - I prefer to post my articles on article directories like at freefinancehub.com, to ensure quick spidering by the search engines. - Create links pointing toward your artictles.
Not toward your target site! This will naturally happen from the viral linking effect from webmasters using your article as content.
- There are many places this can be accomplished. Social Networking sites are a great place to get started. I will digg all articles submitted to FreeFinanceHub.com to Digg.com. This site is constantly being spider and gets placed in search engine results in quick order.
- Adlandpro is another site I use as a deep linking tool. As a free member, you have access to networking possibilities and an incredible amount of deep linking opportunities. This site has been around for ages and has a huge number of active members.
I think this is a great place reaffirm what we are trying to accomplish. We are pumping up the article's presence in searches and creating link power. By pointing keyword links into the article site, it creates credibility for your article. This credibility is then transferred to your outbound links within the article. Where do the outbound links and credibilty from this article point to? Your target site!
This is a very powerfull way to maximize the effectiveness of your article links and give your target page more revelance in the search engine ranking for the keyword string you are targeting.